01 · Product vision · Global platform
Transforming a complex global sales platform
A unified product direction for a channel-sales ecosystem spanning multiple user groups, geographies, data models, and high-consequence workflows.

My role
Product-area vision and experience strategy
Partners
Directed six product designers
The challenge
Fragmented workflows made a global sales operation difficult to learn, slow to navigate, and harder to scale across regions.
Leadership
Set the research strategy, aligned product and engineering around a shared experience model, and personally drove the decisions that simplified the highest-risk workflows.
What changed
A clearer platform direction, stronger cross-functional alignment, and a foundation designed for adoption across markets.
- Research strategy
- Complex workflows
- Global alignment
- Adoption strategy


